| 中小企业隐性客户知识的管理 |
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| 引用本文： | 杭建平王建梅杨晓华.中小企业隐性客户知识的管理[J].北京工商大学学报(社会科学版),2008,23(5):22-26. |
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| 作者姓名： | 杭建平王建梅杨晓华 |
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| 作者单位： | 1. 北京信息科技大学,经济管理学院,北京,100192
2. 北京工商大学,经济学院,北京,100048 |
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| 基金项目： | 北京市知识管理建设基地、北京市教委社科计划项目"基于供应链的知识营销研究"，北京信息科技大学校科研基金项目"我国中小企业知识管理应用研究" |
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| 摘 要： | 隐性客户知识可以有效地帮助中小企业进行创新,适应市场竞争,实现企业价值。中小企业应加强对隐性客户知识的管理,从隐性客户知识的获取、挖掘、共享入手,通过建立相应的激励机制来保证企业员工能够充分掌握,使其发挥最大的效用。
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| 关 键 词： | 中小企业 隐性客户知识 知识管理 知识挖掘 知识共享 |
| 收稿时间： | 2008/5/28 0:00:00 |
Management of Tacit Customer Knowledge in Small and Medium-sized Enterprises |
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| Hang Jian-ping,Wang Jian-mei & Yang Xiao-hua.Management of Tacit Customer Knowledge in Small and Medium-sized Enterprises[J].Journal of Beijing Technology and Business University:Social Science,2008,23(5):22-26. |
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| Authors: | Hang Jian-ping Wang Jian-mei & Yang Xiao-hua |
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| Institution: | Hang Jian-ping1,Wang Jian-mei1 & Yang Xiao-hua2(1.School of Economics , Management,Beijing Information Science , Technology University,Beijing 100192,China,2.School of Economics,Beijing Technology , Business University,Beijing 100048,China) |
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| Abstract: | Tacit Customer Knowledge can effectively help small and medium-sized enterprises(SMEs) to innovate,adapt to market competition and achieve corporation value.SMEs should enhance the management level of tacit customer knowledge from the collection,mining and sharing of tacit customer knowledge,which SMEs should make sure their employees fully master under efficient inspiration mechanism to make the best use. |
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| Keywords: | small and medium-sized enterprise(SME) Tacit Customer Knowledge knowledge management knowledge mining knowledge sharing |
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