| 收入水平与零售业态演变 |
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| 引用本文： | 卫海英,高庆伟.收入水平与零售业态演变[J].北京工商大学学报(社会科学版),2009,24(1):25-29. |
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| 作者姓名： | 卫海英 高庆伟 |
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| 作者单位： | 1. 暨南大学,管理学院,广东,广州,510632
2. 中国社会科学院研究生院,经济系,北京子,100102 |
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| 摘 要： | 随着居民收入水平的提高,现有的零售业态越来越不能满足人们的便利购物需求,于是零售商为吸引消费者购物而降低消费者购买成本和提高购物效用就成了业态演变的具体形式,正是居民收入的不断提高和零售商的这种不断努力,共同构成零售业态演变的动力。
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| 关 键 词： | 居民收入水平 零售业态 业态演变 |
| 收稿时间： | 2008/9/17 0:00:00 |
Income Level and Retail Format Revolution |
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| Wei Hai-ying and Gao Qing-wei.Income Level and Retail Format Revolution[J].Journal of Beijing Technology and Business University:Social Science,2009,24(1):25-29. |
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| Authors: | Wei Hai-ying and Gao Qing-wei |
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| Institution: | 1.School of Management;Jinan University;Guangzhou Guang dong 510632;China;2.Department of Economics;Graduate School of Chinese Academy of Social Sciences;Beijing 100102;China |
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| Abstract: | Along with residents' income increase,the existing retail format can less and less meet people's requirement for convenience stores.In order to attract consumers to do shopping,retailers adopt the method to reduce consumers'"Cost of Buying"and improve the utility of shopping,which has become a specific form for format revolution.It is both residents' income increase and retailers' continuous efforts that together outline the prospect for retail format revolution. |
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| Keywords: | residents' income retail format retail format revolution |
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