中国钧瓷企业品牌战略研究

钧瓷在我国陶瓷史上占有极其重要的地位,多次被选为国礼赠送国宾。但是,与景德镇、德化等瓷区相比,钧瓷的名片效应还不太显著。在一个品牌竞天下的时代,品牌是公司最宝贵的资产。应对严峻的市场营销挑战,钧瓷企业必须加强品牌管理,认真实施地理标志产品品牌、工艺大师品牌、企业品牌和商标品牌战略,才能取得竞争优势,有更大的成长机会和更广阔的市场。

Study on Chinese Jun-porcelain Enterprise Branding

Jun-porcelain takes an important position in the history of pottery and porcelain.Jun-porcelains have been many times sent to the state guests.But compared to Jingdezhen porcelain and Dehua porcelain,jun-porcelain'card effect is not conspicuous.In a branding era,branding is the most valuable property of a company.Facing the rigorous marketing challenge,jun-porcelain companies must pay attention to branding management.Only expedite Product of geographical indication branding,chinese national master of arts a...