| “中华老字号”品牌发展滞后原因及其对策研究 |
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| 引用本文： | 冷志明.“中华老字号”品牌发展滞后原因及其对策研究[J].北京工商大学学报(社会科学版),2004,19(1):55-58. |
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| 作者姓名： | 冷志明 |
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| 作者单位： | 吉首大学商学院,湖南吉首,416000 |
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| 摘 要： | “中华老字号”的发展问题备受各方人士的关注。本文分析了“中华老字号”品牌发展滞后的原因,即缺乏品牌 运作、品牌文化创新、品牌保护和有效的品牌传播,探讨了“中华老字号”品牌发展的对策。
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| 关 键 词： | 中华老字号 品牌 品牌运作 品牌文化 |
| 文章编号： | 1009-6116(2004)01-55-04 |
| 修稿时间： | 2003年9月16日 |
Research on the Reasons and Countermeasures for the Lagging Development of China's Traditional Brand |
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| Leng Zhiming.Research on the Reasons and Countermeasures for the Lagging Development of China''''s Traditional Brand[J].Journal of Beijing Technology and Business University:Social Science,2004,19(1):55-58. |
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| Authors: | Leng Zhiming |
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| Abstract: | Keen attention has been paid to the development of China's Traditional Brand by people from all walks of life. The article analyses such various reasons for the lagging development of China' s Traditional Brand as the lack of the trademark operation, the lack of trademark culture innovation, the lack of trademark protection and the lack of effective trademark propaganda. It also explores the countermeasures for the development of China's Traditional Brand. |
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| Keywords: | China's Traditional Brand trademark trademark operation trademark culture |
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