| 春晚广告的文化反思 |
| |
| 引用本文： | 李雪枫.春晚广告的文化反思[J].山西大学学报(哲学社会科学版),2007,30(2):136-140. |
| |
| 作者姓名： | 李雪枫 |
| |
| 作者单位： | 山西大学,文学院,山西,太原,030006 |
| |
| 摘 要： | 从发布时机看,春晚广告选择了一个存在诸多习俗禁忌的节庆仪式活动;从广告策划与创意看,春晚广告与春节晚会蓄意合谋,相互配置,完成由意义而至利益的置换;从传播效果看,春晚广告因为晚会的诸多焦点与自我的创意局限而难以顺遂如愿。
|
| 关 键 词： | 春节晚会 春晚广告 文化反思 |
| 文章编号： | 1000-5935(2007)02-0136-05 |
| 修稿时间： | 2006年10月20 |
The Culture Reflection on the T.V.Commercial in Spring Festival Eve Entertainment |
| |
| LI Xue-feng.The Culture Reflection on the T.V.Commercial in Spring Festival Eve Entertainment[J].Journal of Shanxi University(Philosophy and Social Sciences Edition),2007,30(2):136-140. |
| |
| Authors: | LI Xue-feng |
| |
| Abstract: | From the view of timing,the commercial in Spring Festival Eve Entertainment chose a special festival ceremony activity which has many custom taboos;from the view of advertisements,the comercial and entertainment plot together intentionally and coordinate mutually in order to complete the replacement from meanings to benefits;from the view of communication,the comercial in Spring Festival Eve Entertainment have too many focuses and creativity limitations to fulfil its plan. |
| |
| Keywords: | Spring Festival Eve Entertainment the commercial in Spring Festival Eve Entertainment culture reflection |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
