数码产品的视觉建构与文化表征

数码产品作为承载、展示、传递数字信息的物质载体,在视觉建构上具有重视外观审美、以互动界面连接不可见的内部信息和可见的外部结构以及通过创造“虚拟环境”来引发全新的视觉体验等特性,不仅形成了视觉吸引力,而且深化着人们对数字化世界的凝视、感知与依赖.同时,作为数字化世界的物质文化符号,数码产品还表征了新电子表现主义、信息化生活方式和科技消费潮流等文化现象,传播了数字化生存方式的文化意义.在以视觉为主导形式的社会中,数码产品是一个集艺术性和技术性为一体的视觉文本.

The Visual Construction and Cultural Characterization of Digital Products

As a material carrier of containing,displaying and transferring digital information,digtal products are characterized by an emphasis on appearnce aesthetics,connecting the invisible inner information and visible outer structure with interactive interface,including brand-new visual experience triggered by creating "virtual environment",which not only stimulates visual attraction,but also deepens the perception and reliance of people on digital world.Simultaneously,as a material cultural symbol of digital world,digital products are the characterization of such cultural phenomena as the New Expressionism,Informatization way of life,and the consumer technology trend,showing the cultural value of digital lifestyle.In a visul-dominated society,the digital product is a visual text combined with artistry and technicality.