| 浅谈大众传播中的受众心理 |
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| 引用本文： | 王健.浅谈大众传播中的受众心理[J].辽宁工学院学报(社会科学版),2003,5(3):50-52. |
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| 作者姓名： | 王健 |
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| 作者单位： | 锦州师范学院新闻与传播学院 辽宁锦州121000 |
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| 摘 要： | 受众是传播系统中非常重要、非常活跃的因素 ,是产生传播效果的关键。对受众研究的出发点应从心理学的角度来谈 ,从受众的认知心理、受众的需求心理及受众的心理效应来对受众心理进行整体把握 ,积极争取主动 ,进行前馈式的受众研究 ,这样会更能有效地把握受众心理的走势。
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| 关 键 词： | 受众 受众的认知心理 受众的需求心理 受众的心理效应 |
| 文章编号： | 1008-3391(2003)03-0050-03 |
| 修稿时间： | 2003年1月7日 |
The Audience's Psychology in Mass Media |
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| WANG Jian.The Audience''''s Psychology in Mass Media[J].Journal of Liaoning Institute of Technology(Social Science Edition),2003,5(3):50-52. |
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| Authors: | WANG Jian |
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| Abstract: | Audience is the very important and active factor, and it is the key to the media effect. We should talk about the study of the audience from the point of view of psychology.We should master the audience's psychology from the cognitive psychology,psychology of demand and the effect of audience's psychology,play an active role in grasping audience's psychology,In this way, we can master the tendency of the audience's psychology. |
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| Keywords: | audience audience's cognitive psychology audience's psychology of demand the effect of audience's psychology |
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