| 博客的商业价值探讨 |
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| 引用本文： | 刘蕤.博客的商业价值探讨[J].中山大学研究生学刊(社会科学版),2006(4). |
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| 作者姓名： | 刘蕤 |
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| 作者单位： | 中山大学资讯管理系 广东广州510275 |
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| 摘 要： | 博客技术作为web2·0的代表,近几年成为互联网的热点。本文主要探讨博客的商业价值,从博客对企业员工知识管理的价值、博客对企业自身的价值、博客的行业价值链三个层面分析博客的盈利空间,探讨可能创造价值的基于博客的信息服务方式。
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| 关 键 词： | 博客 商业价值 商企专区 知识管理 价值链 |
A Research on the Commercial Value of Blog |
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| Authors: | LIU Rui |
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| Abstract: | As a representative technology of web2.0,Blog becomes hotspot of the application of Internet. This paper deals with the commercial value of Blog, And demonstrates it from three aspects which are"Blog's commercial value to the knowledge management towards staff of a company","Blog's commercial value to a company itself"," Blog's commercial value in the value chain of Blog industry". It is expected that this paper can bring in some information service methods which create the commercial value of Blog. |
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| Keywords: | Blog commercial value SNS knowledge management value chain |
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