| 商业休闲创意文化品牌探析——南新仓特色商业品牌建设 |
| |
| 引用本文： | 杨波.商业休闲创意文化品牌探析——南新仓特色商业品牌建设[J].北京市财贸管理干部学院学报,2009,25(2):29-31. |
| |
| 作者姓名： | 杨波 |
| |
| 作者单位： | 北京南新仓商贸有限公司,北京,100027 |
| |
| 摘 要： | 北京南新仓商贸有限公司成立以来,借助北京市大力发展文化创意产业和特色商业街的大好形势,充分挖掘南新仓丰厚历史文化底蕴,开发建设了南新仓文化休闲街,闯出了自己的一片天地。同时,通过不断创新和发展,使南新仓休闲创意文化品牌焕发出时代的魅力与光彩。
|
| 关 键 词： | 品牌 创新 南新仓 特色商业街 |
Application of leisure commercial and creative cultural brand Characteristic commercial brand building of Nan Xin Cang |
| |
| YANG Bo.Application of leisure commercial and creative cultural brand Characteristic commercial brand building of Nan Xin Cang[J].Journal of Beijing Institute of Finance and Commerce Management,2009,25(2):29-31. |
| |
| Authors: | YANG Bo |
| |
| Abstract: | Since its establishment,Beijing Nan Xin Cang Trading Co.,Ltd.hewed out their own world.With the excellent situation that Beijing strongly develops cultural creative industries and feature commercial street,after fully digs the rich history culture context of Nan Xin Cang,it develops and constructs Nan Xin Cang leisure culture street.At the same time,Nan Xin Cang creative leisure cultural brand coruscate era glamour and luster,after constant innovation and development. |
| |
| Keywords: | brand innovation Nan Xin Cang characteristics commercial street |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
