| 病毒式营销的运用 |
| |
| 引用本文： | 蔡雪敏.病毒式营销的运用[J].长春理工大学学报(高教版),2006(1). |
| |
| 作者姓名： | 蔡雪敏 |
| |
| 作者单位： | 汕头经济管理干部学校 广东汕头，515041 |
| |
| 摘 要： | 病毒式营销是一种信息传递战略,能通过用户的口碑宣传网络,使信息像病毒一样迅速地传向成千上万的受众。网络时代,病毒式营销的成功例子很多,如Hotmail和QQ。本文将重点讨论病毒式营销运用中的病毒传播媒介和病毒传播策略,并简单归纳运用中应注意的问题。
|
| 关 键 词： | 病毒式营销 病毒传播媒介 病毒传播策略 |
On the application of viral marketing |
| |
| Cai Xuemin.On the application of viral marketing[J].Journal of Changchun University of Science and Technology,2006(1). |
| |
| Authors: | Cai Xuemin |
| |
| Abstract: | Viral marketing is a strategy of information transmission,which can utilize the users' network and reach millions of receivers as quickly as virus.In the era of Internet,there are lots of successful examples of viral marketing, such as Hotmail and QQ.The article empathizes on the virus transmission media and virus transmission strategy.Ap- plication problems also discussed and conclusion also made. |
| |
| Keywords: | viral marketing virus transmission media virus transmission strategy |
| 本文献已被 CNKI 等数据库收录！ |
|
