| 微博视域下的马克思主义传播探析 |
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| 引用本文： | 赵付科,李永健.微博视域下的马克思主义传播探析[J].中国石油大学学报(社会科学版),2012,28(4):74-78. |
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| 作者姓名： | 赵付科 李永健 |
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| 作者单位： | 山东财经大学马克思主义学院,山东济南,250014 |
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| 基金项目： | 教育部人文社会科学研究专项任务项目(10JD710006) |
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| 摘 要： | 微博作为一种新兴媒体,空前扩大了大众话语权、瞬间诱发了信息爆炸、极大促进了信息透明、强力突出了草根性。微博的上述传播特征,对马克思主义的传播既有积极作用又有消极影响。微博视域下推动马克思主义传播的策略应包括:解决人民群众关心的现实问题,为马克思主义传播夯实群众基础;整合新媒体信息资源,创建微博理论传播的新模式;加强网络道德和法律宣教,优化马克思主义传播的微博生态;强化高校的育人和文化传播功能,服务马克思主义的微博传播。
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| 关 键 词： | 微博 新媒体 马克思主义传播 策略 |
Analysis of the Spread of Marxism Under Micro-blog |
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| ZHAO Fuke,LI Yongjian.Analysis of the Spread of Marxism Under Micro-blog[J].Journal of China University Of Petroleum:Edition of Social Sciences,2012,28(4):74-78. |
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| Authors: | ZHAO Fuke LI Yongjian |
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| Institution: | (College of Marxism,Shandong University of Finance and Economy,Jinan,Shandong 250014,China) |
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| Abstract: | As a new medium,the micro-blog expands popular discourse greatly,induces the information explosion instantly,contributes to the transparency of information greatly,highlights the grassroots strongly.The characteristics of micro-blog have both positive and negative effects on the spread of Marxism.Micro-blog sight to promote the spread of Marxism strategy should include resolving the practical problems of masses,which consolidates the mass foundation,integrating new media information resources,which creates a new the micro-blog theory spread mode,strengthening the network of moral and legal mission,which optimizes the ecology of Marxism spread,and strengthening university education and cultural transmission function,which serves the micro-blog Marxism spread. |
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| Keywords: | Micro-blog new media the spread of Marxism strategy |
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