新农村建设视域下的文化软实力构建

约瑟夫·奈的软权力概念属于国际政治层面的范畴,实际上,软实力具有内向性,它首先强调的是国内层面的建设.作为软实力核心要素的文化与新农村建设息息相关,文化软实力在新农村建设中的地位和作用日趋凸现.目前农村文化建设仍然存在诸多问题和不足,总体上滞后于经济社会发展,培育农村文化软实力是建设社会主义新农村的必然选择.

The Building of Cultural Soft Power in the Domain of the Building of a New Countryside

Joseph Nye's concept of soft power belongs to the scope of the international political level.In fact,soft power has to,first of all,emphasizes the level of domestic building.As a core element of soft power,culture is closely related to the building of new countrysides,and the role of cultural soft power in the building of new rural areas is apparently increasing.At present,cultural construction in rural areas still has a lot of problems and shortcomings.On the whole,it lags behind economic and social develo...