| 功能语法视角下广告标题解析 |
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| 引用本文： | 郭丙武.功能语法视角下广告标题解析[J].齐齐哈尔大学学报(哲学社会科学版),2010(2):99-100. |
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| 作者姓名： | 郭丙武 |
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| 作者单位： | 齐齐哈尔大学应用技术学院,黑龙江,齐齐哈尔,161006 |
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| 摘 要： | 标题作为广告的基本部分,发挥着重要的人际功能,因而起着促销的作用.运用 Halliday 的功能语言学相关理论分析广告标题的人际功能:陈述、提供和提问功能.分析发现,广告标题作为话语其人际功能体现自身特点.
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| 关 键 词： | 功能语法 广告标题 解析 |
Analysis of Ad Titles in View of S.F.G. |
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| GUO Bing-wu.Analysis of Ad Titles in View of S.F.G.[J].Journal of Qiqihar University (Philosophy & Social Science Edition),2010(2):99-100. |
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| Authors: | GUO Bing-wu |
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| Institution: | GUO Bing-wu (School of Applied Technology,Qiqihar University,Qiqihar 161006,China) |
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| Abstract: | Title as the primary part of an Ad plays an vital interpersonal role in marketing.The paper employs Halliday's S.F.G.to analyses it's personal function,and concludes the title of ad has its own characters in playing interpersonal function. |
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| Keywords: | S F G advertisement titles analysis |
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