论文化产业视域下主流意识形态的发展机制

文化产业是意识形态传播的主要载体,文化产业产品的消费能够完成消费者价值观的塑造或转变；同时,大众文化体现的文化价值多样化以及以美国为代表的西方发达国家文化产业的进入对中国主流文化价值产生了很大冲击.所以,我们的主流意识形态发展应该寻找文化市场与意识形态结合的有效途径,使文化产业在国家的“保护”中坚持自己的价值标准,提升中国文化形象.

Analysis on Mainstream Ideological Development of Mechanism from the Perspective of Cultural Industries

The evolvement mechanism of culture industries affects the evolutionary directions of social ideology. Popular culture ＇ s ideology is denial to China＇ s mainstream ideology. The western developed countries , especially the United States, with their strong e- conomic strength and advanced science and technology, use of cultural as main method to spread its main ideology, the political sys- tem, ethical, values and way of life. It is, threfore, necessary to rebuild cohesivenes of mainstream ideology in the field of culture in- dustries in China.