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以特色求生存以品牌求发展——论地方高等院校的品牌专业、特色专业建设
引用本文:陆为群.以特色求生存以品牌求发展——论地方高等院校的品牌专业、特色专业建设[J].盐城师范学院学报,2003,23(3):99-104.
作者姓名:陆为群
作者单位:盐城师范学院教务处 江苏盐城224002
摘    要:品牌、特色是水平 ,是生命 ,更是优势。在激烈的国际竞争中 ,发展教育已成为增强综合国力和国际竞争力的关键措施 ,教育将从社会经济舞台的边缘进入中心。高等院校必须加强品牌专业和特色专业建设 ,扎实推进专业建设工程 ,积极创建专业建设的特色与亮点。本文就品牌专业、特色专业的内涵以及地方高等院校如何加强品牌专业和特色专业的建设等问题进行了论述

关 键 词:品牌  专业  建设
文章编号:1003-6873(2003)03-0099-06
修稿时间:2002年11月8日

Existing on Characteristics and Thriving on Brands--On the Building of Brand Speciality and Characteristic Speciality in Local Colleges and Universities
LU Wei-qun.Existing on Characteristics and Thriving on Brands--On the Building of Brand Speciality and Characteristic Speciality in Local Colleges and Universities[J].Journal of Yancheng Teachers College(Humanities & Social Sciences Edition),2003,23(3):99-104.
Authors:LU Wei-qun
Abstract:Brands and characteristics are level,life and even more advantages. In the in tense competition on the global scale,the development of education has become th e key to improving a nation's comprehensive strength and participation in the in ternational competitions .Education will enter the center from the edge of stage of the economic society.Colleges and universities must strengthen the building of brand speciality and characteristic speciality,accelerate the project of spec iality building and establish the characteristics of sepciality building .In thi s paper the anthor states the issues such as the connotations of brand sepciali ty and characteristic speciality,and for the local colleges and universities how to strengthen the building of brand speciality and characteristic speciality.
Keywords:brand  speciality  building  
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