观众审美文化心理探究

艺术的创作一直以来就注重审美效果,这一重视发展到极致就是西方上个世纪的接受美学。在艺术领域里,接受的重要性在电影、电视剧中就更加的重要,因为其高额的投资最终需要观众来买单。如此的高风险就要求影视的创作者深入把握观众的审美文化心理,特别是民族性,努力在“知己知彼”的情况下进行创作。另一方面,伴随着文化全球化的威胁,民族化的问题一直困扰着中国影视的创作,而且成了衡量影视剧好坏的一个潜在的标准。在这种情况下,探讨观众的审美文化心理就有了双重的意义和价值。

Research on Aesthetic Culture and Psychology of Audience

Artistic creation has always valued the aesthetic effect,which comes to climax is the reception aesthetics of the 20th century in western world.In artistic area,reception is much more important in films and TV plays,because the high cost still needs the audience to take on.Facing such high risk,the movie and TV creators ought to hold the aesthetic culture and psychology of audience,especially the nationality,and try to write under the condition of "knowing oneself and others".On the other hand,with the threaten of cultural globalization,the matter of nationalization has always puzzled the movie and TV creation of China and becomes a potential standard to judge movies and TV plays.Under such circumstance,researching audience's aesthetic culture and psychology has double significance and values.