三大烙印：互联网对艺术产业的影响

20世纪末以来，互联网成为推动艺术产业发展的巨大力量。艺术企业利用信息技术组建临时性网络，打破传统经济中的行业界限，形成新型的竞争与合作关系；鼓励自己的顾客在线参与艺术活动，并通过网络和包括管理者、研究者等在内的其他角色互动，促进了艺术角色流动化。互联网在代码的意义上将艺术工具、艺术材料和艺术作品统一起来，通过鼓励创造性信息共享消除了艺术素材、艺术题材与艺术模板的差异，通过信息化缩小了艺术原作、艺术传作、艺术仿作的不同，从而促进了艺术作品开放化。互联网依靠链接建立生产者与消费者的联系，将服务扩大到全球，通过虚拟的方式在全球范围内与各种伙伴进行卓有成效的工作，从而促进了艺术经营集约化。

Three Notable Brands:The Influence of Internet upon Art Industry

Since the end of the 20th century,the Internet becomes the huge strength that pushes the development of art industry.The art enterprises make use of the information technique to set up temporary networks,and break the professional boundary in the traditional economy.They encourage their customers to participate the on-line art activities and to interact with other social roles including administrators,researchers,etc.on network,which accelerates the fluxion of art roles.Internet integrates artistic tools,artistic materials and artistic works on the basis of code,removes the difference of artistic material,artistic topic and artistic template through an encouragement of the creative share of information,and reduces the distinction of the original version,copies and imitation,which leads to the openness of art products.The Internet establishes the relation between manufacturers and consumers by linking them together,extends its service to the world,carries on a successful cooperation with various global partners in a virtual way,and thus leads to the intensivism for running the art industry.