| 试论宜昌旅游城市品牌建设 |
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| 引用本文： | 孔磊,向富华,阚如良,杨四明.试论宜昌旅游城市品牌建设[J].三峡大学学报(人文社会科学版),2007,29(2):96-99. |
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| 作者姓名： | 孔磊 向富华 阚如良 杨四明 |
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| 作者单位： | 1. 宜昌市旅游局,湖北,宜昌,443000
2. 三峡大学,三峡文化与经济社会发展研究中心,湖北,宜昌,443002 |
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| 摘 要： | 在“城市营销”时代,旅游城市要在激烈的城市竞争中占据制高点,必须走品牌化之路。宜昌作为一个具有一定知名度和影响力的旅游城市,如何通过品牌化来提升旅游产业发展水平,加快经济社会的全面发展,加快建设三峡旅游最佳目的地城市,是一个值得探讨的课题。由此从SWOT分析入手探讨了宜昌旅游城市品牌建设的有关问题。
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| 关 键 词： | 旅游城市 城市品牌 宜昌 |
| 文章编号： | 1672-6219(2007)02-0096-04 |
| 修稿时间： | 2006年11月30 |
Study on the Building of Yichang's Brand as a Tourist City |
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| KONG Lei,XIANG Fu-hua,KAN Ru-liang,YANG Si-ming.Study on the Building of Yichang''''s Brand as a Tourist City[J].Journal of China Three Gorges University(Humanities & Social Sciences),2007,29(2):96-99. |
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| Authors: | KONG Lei XIANG Fu-hua KAN Ru-liang YANG Si-ming |
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| Abstract: | At the current times of "city marketing",a tourist city must create its brand to stand out in the fierce competition among cities.It is an urgent subject for Yichang,a tourist city with certain fame and influence,how to promote its development level of tourism and how to speed up the economic development in an all-round way and the construction to be the best tour destination for Three Gorges Tourism through branding.This paper explores the branding strategies for Yichang to become a top tourist city by way of SWOT analysis. |
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| Keywords: | city brand tour city Yichang |
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