当代大学生消费现状调查、成因分析及其对策设计——基于S市若干高校的调查数据

文章采用随机整群抽样的方法,对S市1000名大学在校本科学生的消费现状进行问卷调查和统计分析。当代大学生消费特征主要表现在四个方面:第一,大学生消费结构呈现多元化,呈均态分布;第二,大学生消费方式超前化,呈梯度分布;第三,大学生消费场域网络化,呈二元结构;第四,大学生符号消费特征凸显,呈发展趋势。家庭、学校与社会是大学生消费现状形成的三种最主要影响因素。在学生消费社会化的过程中,学校和社会未承担起各自的角色,未完成好相应的任务与教育职责。引导当代大学生树立科学的消费理念,养成科学的消费方式,从高校层面来说可以进行多维的对策设计,建立多层次立体化的课程教育、实践教育及学生组织朋辈教育相结合的消费教育体系。

Survey, Analysis and Counter-Measures of the Contemporary College Students' Consumption ——Based on the Survey Data of Several Colleges in S City

Consumption characteristics of current college students are mainly revealed in four aspects:1)consumption structures of college students have come in multiple forms and evenly distributed;2)Excessive consumption becomes more common among college students,and distributed hierarchically;3)Field of college students consumption has been networked,and shows the characteristics of dual stucture;4)Symbol consumption of college students becomes more and more obvious.Family,school and community are the three main factors of student consumption formation.In the process of students’ consumer socialization,school and community did not assume their role to accomplish the corresponding tasks and responsibilities of education.In order to instruct college students to establish a scientific concept of consumption and develop reasonable consumption patterns,the university should design a multi-dimensional policy,and to establish a consumer education system which is a combination of course education,practical education and peer education based on student organizations.