| 我国少儿期刊的内容定位与形式创新——从少儿期刊的媒介功能谈起 |
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| 引用本文： | 周国清,孟昌.我国少儿期刊的内容定位与形式创新——从少儿期刊的媒介功能谈起[J].中南林业科技大学学报(社会科学版),2007,1(2):136-141. |
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| 作者姓名： | 周国清 孟昌 |
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| 作者单位： | 湖南师范大学新闻与传播学院编辑出版学系,湖南长沙410081 |
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| 摘 要： | 少儿期刊具有特定的媒介功能:顺化认知功能、内化助长功能、美化娱悦功能、优化设计功能、信息传播功能。媒介功能的发挥要通过内容与形式及其完美结合予以表现。当前我国少儿期刊的内容和形式特色明朗,整体上符合少儿认知特点,但内容上至少还存在布局领域的不平衡等4个问题,形式创新上则要注重点与面、变与定、图与文、中与外、疏与密等5对关系的动态平衡,努力创建少儿品牌期刊。
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| 关 键 词： | 少儿期刊 媒介功能 内容定位 形式创新 特色 问题 |
| 文章编号： | 1673-9272(2007)02-0136-06 |
| 修稿时间： | 2007年5月27日 |
Content Orientation and Form Innovation for Contemporary Juvenile Periodicals in China |
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| ZHOU Guo-qing,MENG Chang.Content Orientation and Form Innovation for Contemporary Juvenile Periodicals in China[J].Journal of Central South University of Forestry & Technology(Social Sciences),2007,1(2):136-141. |
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| Authors: | ZHOU Guo-qing MENG Chang |
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| Abstract: | Juvenile periodicals are provided with special media function,including cognition function,furtherance function,amusement function,optimization function and function of diffusing information.Media function brings into playing by content and form and the perfect unification of the two.Contemporary juvenile periodicals have lucidity of characteristic at both content and form,and accord with juvenile's cognition feature by and large.However,there are at least 4 problems in content area,for example,the unbalance of the layout realm;there are also 5 relations' homeostasis needing our attentions,including title & plane,change & stabilization,picture & character,Chinese & foreign,sparse & dense. |
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| Keywords: | juvenile periodical media function content orientation form innovation characteristic problem |
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