中国农民媒介认知研究的主要发现与结果分析

农民日常生活信息来源倚重电视媒介以及村民会议传播，他们接触大众传媒的频度和时间形成了电视第一、报纸第二、网络第三、广播第四的模式。媒介功能认知方面，他们重视媒介传播新闻信息与引导公共舆论，但认为大众传媒最大问题是“与自己距离太远”，加之“虚假新闻增多”等因素，导致其不太喜欢大众传媒。媒介对农民阶层的报道和关注不够，只有少数媒介关注“三农”。媒介需要多关注进城打工农民，重视对“三农”政策传播。农民期待发展农村电视和网络媒介，加强对农民工等弱势群体的关怀，客观、全面、真实地报道农村情况，持续报道农村社会问题，禁止虚假、空泛的报道等等。

Chinese Farmer Media Cognition Studies: Findings & Results

In the medium contact, the information sources for farmer as audience in daily life rely on television medium and their own conferences. Exposed in media, they develop a model of using the media by frequency and time that television ranks first, newspaper second, internet third and radio last. In media cognition, they attach importance to functions of the media focused on the information communication and leading public opinions. The superior media issue in their stand is that media are far away from themselves. Additional factors such as fake-news make them dislike mass communication. Few media pay attention to Three Rural Problems. What the mass media needs to do is to care the peasant workers and highlight the communication in Three Rural Problems policy. To develop television and internet medium for rural area, emphasizing the caring for disadvantaged group such as farmer, reporting factually objectively roundly, exposing the rural social issue unremittingly, to refuse the mendacious or superficial news, etc. , all of these above mentioned are Chinese farmer＇s expectancy.