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微博意见领袖的角色分析与引导策略
引用本文:刘果.微博意见领袖的角色分析与引导策略[J].武汉大学学报(人文科学版),2014(2):115-118.
作者姓名:刘果
作者单位:湖南师范大学新闻与传播学院,湖南长沙410081
基金项目:教育部人文社会科学研究一般项目(10YJA860024);湖南省哲学社会科学基金一般项目(12YBB174)
摘    要:微博意见领袖深刻影响网络舆论。其角色构成呈现出诸多明显特征,在微博意见领袖言论的发展趋势中,存在着种种看似矛盾与冲突的特征的辩证统一。有助于其话语权力的构建的策略包括:培养与积累公信力与美誉度;加强意见领袖之间的互动;密切关注并巧妙利用舆论引爆点;注意微博言论中的表达策略与技巧等。

关 键 词:微博  意见领袖  角色分析  话语权

On Roles of Opinion Leaders of Weibo and the Strategy to Strengthen Weibo Discourse Power
Liu Guo.On Roles of Opinion Leaders of Weibo and the Strategy to Strengthen Weibo Discourse Power[J].Wuhan University Journal (Humanity Sciences),2014(2):115-118.
Authors:Liu Guo
Institution:Liu Guo (Professor, Hunan Normal University)
Abstract:The opinion leaders of Weibo profoundly affect network public opinion, Its role constitutes showing many obvious characteristics, trends in Weibo opinion leaders remarks, there exists a variety of seemingly contradictory dialectical unity and conflict characteristics. Contribute to its strategy to build the IXJwer of discourse, including training and accumulation of credibility and reputation; strengthen the interaction between opinion leaders; close attention to public opinionvand the clever use of a tipping point; note that remarks such as Weibo expression strategies and techniques.
Keywords:Wcibo  opinion leaders  role analysis  discourse prwer
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