新生代农民工消费行为实证研究——以南通市为例

基于对南通市所辖崇川、港闸区及经济技术开发区进行的414份问卷调查,借鉴以往对老一代农民工消费行为的研究成果,从定量角度分析了新生代农民工消费行为的基本情况、特点及影响因素。研究表明:与老一代相比,新生代农民工消费理念中传统与时尚元素并存,用于自我能力提升和人际网络构建的消费比重攀升,消费方式呈多元化并出现群体分化。群体性因素、婚姻及人生规划对新生代农民工消费行为有着重要影响。

The New-generation Migrant Workers’ Consumer Behavior: An Empirical Research in Nantong City

Based on a survey with 414 questionnaires collected in the districts Chongchuan,Gangzha and the Economic Development Zone of Nantong city,and by reviewing the previous research data referring to the older migrant workers’ consumer behavior,a quantitative analysis is made of the new generation migrant workers:their expending behavior,its features and influencing factors.The findings are as follows: compared with the old generation,the young migrant workers hold a consumption concept with the combination of both traditional and modern elements,with more and more expenditure spent on improving their personal self-capacity and building up their interpersonal relationship.Ways of consumption shows diversity and differentiation in groups,factors such as colony speciality,marriage and career planning all have an important effect on their consumer behavior.