基于格/群模型的组织文化对新产品开发绩效的影响

基于格/群组织文化模型视角，依据123家中国企业样本数据，中国情境下组织文化作用于新产品开发绩效的过程及市场信息处理在其中的中介效应研究结果表明：(1)组织文化的群对新产品开发绩效没有显著影响，组织文化的格对新产品开发绩效有负向影响；(2)格/群组织文化对市场信息处理有显著影响；(3)市场信息处理在组织文化的格与新产品开发绩效间起完全中介作用，降低组织文化的格能够促进市场信息处理中的市场信息获取、传递和概念化，从而提高新产品开发绩效。

The Effects of Organizational Culture on NPD Performance Based on Grid/Group Model

According to the empirical study of 123 sample data of Chinese enterprises, this paper examines how organizations culture affects enterprises' NPD performance and the mediating effects of market information processing, based on the perspective of grid/group culture model in the Chinese context. The results show that: (1) the group does not significantly influence the NPD performance while the grid has a negative one(2) the grid/group of organizational culture has a significant influence on the market information processing(3) the relationship between grid and NPD performance is fully mediated by market information processing, and lower grid can promote information acquisition process, information transmission process, conceptual utilization process, and then enhance NPD performance.