| 关于加速发展我国国际旅游服务贸易的研究 |
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| 引用本文： | 林梅英.关于加速发展我国国际旅游服务贸易的研究[J].河南教育学院学报(哲学社会科学版),2000,19(3):60-63. |
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| 作者姓名： | 林梅英 |
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| 作者单位： | 河南财经学院,河南,郑州,450002 |
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| 基金项目： | 河南省教委科研项目，， |
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| 摘 要： | 我国的国际旅游贸易具有许多优势,并且在国民经济中的地位和作用越来越重要,但与其他国家相比还存在许多不足,"入世"将给我国的国际旅游带来机遇和挑战.面对激烈竞争的国际旅游市场,我们要树立新的营销观念,重视市场调查,开发新产品,加大促销力度,强化企业管理,加强基础设施建设,重塑旅游企业形象.
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| 关 键 词： | 服务贸易 国际旅游 营销对策 |
| 文章编号： | 1006-2920(2000)03-0060-04 |
| 修稿时间： | 2000年6月29日 |
About the Research in Speeding Up the Dlevelopment of Tour Service Trade of Our Country |
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| LIN Mei-ying.About the Research in Speeding Up the Dlevelopment of Tour Service Trade of Our Country[J].Journal of Henan Education Institute(Philosophy and Social Science Edition),2000,19(3):60-63. |
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| Authors: | LIN Mei-ying |
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| Abstract: | International tour trade is becoming more and more impertinent in national economy, but it has some insufficient factor comparde with other countris. "Accede to WTO" will bring some chance and challenge to international tour of our country. To face the intense competitive market of international tour market, We need to have new selling idea, attach importance to market investigation, exploit new products, strengthen the selling word and administration of enterprises, augment foundamental facilities construct, refresh the model of tour enterprises image. |
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| Keywords: | service trade international tour the tactices of manage ment and sellt |
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