| 品牌个性塑造的策略 |
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| 引用本文： | 李永强.品牌个性塑造的策略[J].电子科技大学学报(社会科学版),2005,7(3):42-44. |
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| 作者姓名： | 李永强 |
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| 作者单位： | 西南财经大学,成都,610074 |
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| 摘 要： | 品牌个性是品牌识别的重要内容,本文吸收国外最新研究成果,从产品和非产品两个方面阐述了如何塑造品牌个性的十三个策略,并指出品牌个性的塑造要与品牌识别体系相适应,创造性地使用这些策略.
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| 关 键 词： | 品牌个性 品牌识别 品牌战略 |
| 文章编号： | 1008-8105(2005)03-0042-03 |
| 修稿时间： | 2005年4月14日 |
Tactics on Building Brand Personality |
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| LI Yong-qiang.Tactics on Building Brand Personality[J].Journal of University of Electronic Science and Technology of China(Social Sciences Edition),2005,7(3):42-44. |
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| Authors: | LI Yong-qiang |
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| Institution: | Southwestern University of Finance and Economics Chengdu 610074 China |
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| Abstract: | Brand personality is one of the cores of brand identity system. On the basis of the new development in branding marketing abroad, this paper presents thirteen tactics for building brand personality. To using these tactics creatively,building personality should be fit for brand identity system. |
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| Keywords: | brand personality brand identity brand tactic |
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