| 小企业商业模式创新 |
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| 引用本文： | 张家瑞.小企业商业模式创新[J].电子科技大学学报(社会科学版),2007,9(4):38-42,79. |
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| 作者姓名： | 张家瑞 |
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| 作者单位： | 西南财经大学,成都,610074 |
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| 摘 要： | 商业模式创新是商界一个永恒的主题.本文捋清当前人们对"商业模式"含义的模糊认识,重新界定了商业模式的内涵,分析了商业模式的组成要素,并针对当今中国小企业面临的残酷的市场环境,指出商业模式创新是保持其相对竞争优势的必要条件,并在综合波特的"目标集中"竞争战略和价值链的基础上,建立了一个"小企业通用商业模式"的模型.
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| 关 键 词： | 商业模式创新 小企业 竞争战略 |
Business Model Innovation of Small Businesses |
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| ZHANG Jia-rui.Business Model Innovation of Small Businesses[J].Journal of University of Electronic Science and Technology of China(Social Sciences Edition),2007,9(4):38-42,79. |
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| Authors: | ZHANG Jia-rui |
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| Institution: | Southwestern University of Finance & Economics Chengdu 610074 China |
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| Abstract: | Business model innovation is an eternal topic.The thesis firstly clarifies the connotation of business model by redefining it,and then analyzes the components of business model.The author proposes that in the face of the fiercely competitive market,business model innovation is a necessary condition for a small business to maintain its relatively competitive advantage.In addition,the thesis establishes a "genre business model for small business"on the basis of Porter's Focus Strategy and Value Chain theories. |
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| Keywords: | business model innovation small business competitive strategy |
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