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论农产品品牌化建设的外部性及政策支持措施
引用本文:王玉莲,李昌宇.论农产品品牌化建设的外部性及政策支持措施[J].东北农业大学学报(社会科学版),2008,6(2):24-27.
作者姓名:王玉莲  李昌宇
作者单位:东北农业大学,黑龙江,哈尔滨,150030
基金项目:黑龙江省社会科学基金 , 黑龙江大学校科研和教改项目
摘    要:实施农产品品牌战略是我国引领现代农业发展、提高农业产业竞争力的必然选择。由于农产品品牌化建设具有外部性,需要政府在农产品品牌建设中发挥重要作用。当前,应完善农产品品牌发展的战略规划,并从产业政策、财税政策、金融政策和人力资源政策等方面构建政策支持措施,推进农产品品牌的发展。

关 键 词:农产品品牌化  政府支持  支持政策

Research on Government Support Policy of Farm Product Brand Construction in China
Wang Yulian,Li Changyu.Research on Government Support Policy of Farm Product Brand Construction in China[J].Journal of Northeast Agricultural University:Social Science Edition,2008,6(2):24-27.
Authors:Wang Yulian  Li Changyu
Institution:(Northeast Agriculture University, Harbin Heilongjiang 150030)
Abstract:It is necessary to implement farm product brand strategy so that we can promote modern agricul- ture development and improve agriculture competitiveness.Because of the exterior character of farm product brand construction,the government should play important role in farm product brand construction.Currently, government function should be changed to public service and enforce macroscopic regulation,construct policy support system,supply a nice outer condition for farm product brand development.
Keywords:farm product brand  government support  support policy
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