论期刊的品牌战略

期刊品牌是指期刊在社会及整个传播领域中享有较高的知名度和认同感,并能够建立起个性独特的期刊形象;把握期刊品牌的特征有利于期刊品牌的打造和巩固其市场地位;期刊品牌战略的实施是期刊面对市场经济和全球化竞争的必然选择。

On the Periodical Brand Strategy

The periodical brand is refers to the periodical enjoys the high well-known and the sympathy in the society and the entire dissemination domain,And can establish the individuality unique periodical image; Grasps the periodical brand the characteristic to be advantageous in periodical brand making and consolidates its market niche;The periodical brand strategy implementation is the periodical facing the market economy and the globalization competition inevitably choice.