| 对电力品牌建设的探讨 |
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| 引用本文： | 刘思强.对电力品牌建设的探讨[J].长沙理工大学学报(社会科学版),2001,16(4):51-53. |
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| 作者姓名： | 刘思强 |
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| 作者单位： | 长沙电力学院财经系 湖南长沙410077 |
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| 摘 要： | 面对当前企业的政企分开、电力企业公司改制以及电力市场化进程加快 ,电力企业发展需走品牌经营之路。电力品牌与电力商品不可分割 ,电力商品的特点决定了电力品牌首先应是一个行业品牌、服务品牌
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| 关 键 词： | 电力品牌 电力商品 行业品牌 服务品牌 |
A Probe into the Construction of the Electric Brand |
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| LIU Si,Qiang.A Probe into the Construction of the Electric Brand[J].Journal of Changsha University of Science & Technology,2001,16(4):51-53. |
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| Authors: | LIU Si Qiang |
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| Abstract: | In view of the present situation with the separation between government and enterprises, the reorganization of the electric companies and the increasing speed up of the electric market process, the electric companies should be developed by the guiding of brand management. The electric brand couldn't be built up without being combined with electric commodities, the characteristics of which determine the electric brand being a trade brand as well as a service brand. |
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| Keywords: | electric brand electric commodities trade brand service brand |
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