| 大数据时代移动营销现状及发展趋势研究 |
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| 引用本文： | 魏巍.大数据时代移动营销现状及发展趋势研究[J].长沙理工大学学报(社会科学版),2015(4):118-123. |
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| 作者姓名： | 魏巍 |
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| 作者单位： | 广东女子职业技术学院,广东 广州,511450 |
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| 摘 要： | 近年来,企业的市场营销从传统的模式转向移动营销,2014年国内用户使用移动终端 APP 应用服务的人数持续迅猛增长,国内主要电商纷纷布局大数据平台准备实施精准营销。文章通过分析现阶段企业移动营销相关研究、现状、存在的问题等,提出企业移动营销未来趋势包括大数据精准服务、挖掘多元化商业、理性营销等模式。
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| 关 键 词： | 移动营销 大数据 移动客户端 发展趋势 |
Study on the Present Situation and Its Trends in Enterprises'Mobile Marketing in the Megadata Age |
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| Abstract: | In the recent years,the marketing model of enterprises has been shifting from traditional patterns to mobile ones.The number of mobile terminal users on APPs increasingly grew in 2014.The E- Business giants have been preparing for establishing Megadata platform and ready for implementing pinpoint marketing.Based on the analyses of relevant researches,present situation,and problems of current mobile marketing,the study puts forward the future trends of mobile marketing,such as pinpoint service of Megadata,mining multi-cultural commercial model,rational marketing pattern,and etc. |
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| Keywords: | mobile marketing Megadata mobile terminals development trend |
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