高校学生微信舆论引导策略研究

通讯技术的发达为微信舆论的传播提供了传播载体，移动讯通工具的发达加速了微信舆论的交互、交融与互动性，高校学生通过微信了解、挖掘与传播信息的局面空前繁荣，微信成为学生搜集信息、发布信息和传播信息的重要工具。当前舆论媒介传播路径的新变化主要表现为移动性更高、渗透性更强、集中性更突出，在新媒体日益繁荣的网络新时期，高校传统引导模式对微信舆论难度越来越大，应该不断加强和完善。

Research on Wechat Public Opinion Guidance Strategies of University Students

The development of telecommunications technology has provided the communications carrier for the spread of Wechat opinions.The development of mobile telecommunications tools has accelerated the interaction,integration and interactivity among Wechat opinions.University students are faced with an unprecedented prosperity in under-standing,digging and spreading information through Wechat.The current new change in the media communication path is mainly manifested in higher mobility,stronger permeability,more prominent concentration.In the new net-work age with the prosperity of new media,the traditional university model of micro-channel guide public opinion is becoming more and more difficult,so it should continue to be strengthened and improved.