中小企业移动营销的问题与对策研究

我国中小企业移动营销尚处于起步阶段,形式较低端,存在不少问题。在分析移动营销新趋势、现状及问题的基础上提出要从深化移动营销理念认识、培养移动营销团队、完善移动营销效果评价体系、开展精准营销、移动营销与移动支付并轨、完善移动营销技术和技巧等方面的改进对策。

Mobile Marketing of Medium and Small-sized Enterprises Problems and Counter-measures

The mobile marketing of medium and small sized enterprises in China is still at the initial stage with forms of low ends and lots of problems. On the basis of analyzing the new trend, status quo and problems of mobile marketing, this article proposes some countermeasures for improvement through the such means as deepening the understanding of the concept of mobile marketing, culti- vating mobile marketing teams, perfecting the effectiveness evaluation system, launching the combination of precision marketing, mobile marketing and mobile payment, improving mobile marketing technology and techniques.