| 特色、互动：融媒体时代广电新闻运作新视角 |
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| 引用本文： | 洪晓薇.特色、互动：融媒体时代广电新闻运作新视角[J].宁波大学学报(人文科学版),2010,23(6):121-124. |
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| 作者姓名： | 洪晓薇 |
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| 作者单位： | 宁波市鄞州区广播电视台浙江宁波315192 |
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| 摘 要： | ＂融媒体＂是一个把广播、电视、互联网的优势互为整合,互为利用,使其功能、手段、价值得以全面提升的一种运作模式。广电新闻媒体在＂融媒体＂时代面临了前所未有的挑战。扬长避短,优势整合,广电新闻创新要强调特色,创新形式,实现互动,以提高舆论引导能力,营造良好舆论环境,从而提升广播电视新闻栏目的影响力。
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| 关 键 词： | “融媒体” 广电新闻 特色 互动 |
"Characteristics and Interaction":A New Angle of Radio and TV News Operation in Era of "Media Convergence" |
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| HONG Xiao-wei."Characteristics and Interaction":A New Angle of Radio and TV News Operation in Era of "Media Convergence"[J].Journal of Ningbo University(Liberal Arts Edition),2010,23(6):121-124. |
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| Authors: | HONG Xiao-wei |
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| Institution: | HONG Xiao-wei (Ningbo Yinzhou Radio and TV Station,Yinzhou District,Ningbo315192,China) |
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| Abstract: | ＂Media convergence＂ is a new operation mode which converges and utilizes the advantages of radio,TV,and internet,thus upgrades their functions,measures,and values.Radio and TV is facing an unheard-of challenge in the current ＂media convergence＂ era,radio and television news innovation shall converge its advantages based on ＂characteristics,interaction＂,enhance the leading power of public opinion,establish a proper public opinion climate,and improve the impact of radio and television news programs. |
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| Keywords: | ＂media convergence＂ radio and TV news characteristics interaction |
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