编辑选题策划中的营销策略

选题策划是出版工作的重要环节,也是编辑工作的一项重要任务。好的选题策划是好的出版物的前提和保证。而好的选题策划中的市场营销策略又是其中至为关键的要素。现针对编辑选题策划中营销策略所应重点关注的几个问题展开讨论,以期引起更多的关注。

Marketing Strategy in Editors' Selecting and Plotting Topics

Selecting and plotting topics, as an important part of publishing work, constitutes an important task to be accomplished by editors. A suitable topic is the premise and guarantee for a good publication and a good marketing strategy is a key factor in good topic selection. Several issues which should be focused on when editors select and plot topics will be discussed to draw more attention to them.