西方修辞学视域下的受众解读

对受众的考察从来都是西方修辞学的核心问题之一。早期的受众研究一直没有挣脱信息的单向线性传播模式,只是到了19世纪以后,多元、复杂的受众观才逐渐浮现。多维的受众取代了单一的受众,被动的受众让位于主动的受众,从而使传统的受众概念经受了全新的重构。传统的观点把受众当作是话语试图统辖的对象,而后现代主义则把受众看作是参与修辞话语的构建者,基于此,言者和受众的界限不断淡化,受众开始消解。

Audience Interpretation in Western Rhetoric

The study on audience has been one of the central issues in the Western rhetoric.The early studies had been fettered by the mono-directional pattern of information distribution and only by the end of the 19th century did the view of diversified and complicated audience appear.A multi-faceted audience was substituted for unitary audience,and the passive audience gave way to the active audience.Thus the traditional concept of audience has undergone a total reconstruction.The audience is no longer considered a...