| 受众的嬗变——从网络传播看受众的角色变化 |
| |
| 引用本文： | 刘光磊.受众的嬗变——从网络传播看受众的角色变化[J].宁波大学学报(人文科学版),2004,17(1):87-90. |
| |
| 作者姓名： | 刘光磊 |
| |
| 作者单位： | 宁波大学,传播与艺术学院,浙江,宁波,315211 |
| |
| 基金项目： | 本文是2002年浙江省社科联重点课题 |
| |
| 摘 要： | 网络传播兴起后,作为大众传播主体之一的受众的传播地位与传播权利发生了本质变化.网络受众已成为传播学研究的重要概念.文章阐述了受众角色的嬗变及意义,探讨了网络受众的本质特征.
|
| 关 键 词： | 网络受众 网络传播 大众传播 网民 |
| 文章编号： | 1001-5124(2004)01-0087-04 |
| 修稿时间： | 2002年12月17 |
The Change of Audience:the Role Change from Mass Audience to that of Network Communication |
| |
| LIU Guang-lei.The Change of Audience:the Role Change from Mass Audience to that of Network Communication[J].Journal of Ningbo University(Liberal Arts Edition),2004,17(1):87-90. |
| |
| Authors: | LIU Guang-lei |
| |
| Institution: | LIU Guang-lei |
| |
| Abstract: | The growth of network communication has brought about some disrupt changes in the position and rights of audience as major participants of mass communication. The network audience has become an important concept in mass communication studies. This paper focuses on the change in audience' s role and its significance. It also discusses the characteristics of network audience. |
| |
| Keywords: | network audience network communication mass communication netizens |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
