新时期大学生媒介素养教育研究

当代大学生正处于媒介高度发达的时代,媒介对他们的影响越来越大。为了防止他们对于媒介的过度依赖、"崇拜"与"病态使用",防范他们受到国际上一些不良的文化思想和价值观的消极影响而丧失文化身份和归属感,以及产生国家认同、民族认同危机,因此,必须提高他们对于媒介的认知能力、理解能力、质疑能力和创造、生产能力,为此,应对大学生实行媒介素养教育。高校在开展大学生媒介素养教育的过程中,应注重教育内容的结构化、系统化,教育实施的分类化、阶段化,教育方式的平等化、民主化,教育评估的科学化、专业化。为了实现中国大学生媒介素养教育的实践创新与理念创新,当前急需学界对其实践经验与教训进行分析、总结,以提出更为细化、具体、可操作的中国式、本土化的高校媒介素养教育模式。

On the Cultivation of New-era College Students＆#39; Quality in Media

Today＇s college students are unavoidably influenced by the highly-developed media. To prevent their overdependence on, worshiping of, inappropriate use of media and to protect them from the negative influence of some bad thoughts or values which lead to loss of cultural identity and sense of belonging, causing national and ethnic identity crisis, educators should pay attention to college students＇ quality in media by improving their cognitive ability, comprehensive ability, questioning ability, creative and productive ability of media. During the process, educators should abide by the law in media education, giving particular attention to the content, implementation, mode and evaluation of education. Now it＇s very urgent for the educational circle, enhanced by their experience and lessons in practice, to form an operative China specific and localized educational mode to cultivate college students＇quality in media.