赊欠现象的非经济因素阐释——S商店个案研究

赊欠现象在我国农村地区具有相当的普遍性。现有对赊欠成因的研究过多关注经济因素,而忽视了非经济因素。通过案例研究,阐释赊欠现象背后的非经济逻辑。研究发现：农村社会的＂赊欠亚文化＂、赊欠群体的＂去污名化＂效应、赊欠的象征资本意义、顾客的＂赊欠惯习＂等非经济因素对赊欠的产生发挥了重要作用。赊欠行为嵌入于农村社会中。

The Interpretation of Non-Economic Factors of Getting Credit Phenomenon: A Case Study of S Shop

Getting credit phenomenon is quite common in rural areas of China.The existing research focuses more on the economic factors which cause getting credit phenomenon while ignores non-economic factors.Based on empirical research,the paper analyzes the non-economic logic behind the phenomenon of getting credit. It shows that the non-economic factors,such as the subculture of getting credit of rural areas,the "de-stigmatized" effect of getting credit community,the symbolic capital significance of getting credit,the customers’ getting credit habitus,etc.play an important role in bring about the phenomenon of getting credit.Then it points out that the behavior of getting credit is embedded in the rural society.