| 基于文化视角的游客满意度分析 |
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| 引用本文： | 李进兵.基于文化视角的游客满意度分析[J].西南科技大学学报(哲学社会科学版),2007,24(4):31-33. |
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| 作者姓名： | 李进兵 |
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| 作者单位： | 西南科技大学经济管理学院 四川绵阳621010 |
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| 摘 要： | 旅游市场的激烈竞争使得对游客满意度的分析十分重要。游客满意度来源于旅游活动中的期望与知觉间的差异,而期望与知觉都深受旅游中文化互动系统的影响。如何适应这一文化系统内部的各种文化差异成为不断提高游客满意度的重要手段。
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| 关 键 词： | 游客 文化 满意度 |
| 文章编号： | 1672-4860(2007)04-0031-03 |
| 修稿时间： | 2007年3月7日 |
Analysis of Tourist's Satisfaction Degree Based on Culture |
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| LI Jin-bing.Analysis of Tourist''''s Satisfaction Degree Based on Culture[J].Journal of Southwest University of Science and Technology,2007,24(4):31-33. |
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| Authors: | LI Jin-bing |
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| Abstract: | It is important to analyze the tourist's satisfaction degree because of the strong competition in the tourism market.The satisfaction degree of the tourist comes from the expectancy and sensibility which deeply influenced by the cultural interaction system during the tourism activity.It is a principal method about how to adopt the difference of cultures in the tourism activity for improving the satisfaction degree. |
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| Keywords: | tourist culture satisfaction degree |
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