语用礼貌原则在商务英语中的运用

英语是一种世界性的语言，成为国际间的交际工具。由于国际贸易的迅猛发展，商务英语逐渐显示出自己的语言特征。各种各样的函电往来，业务洽谈，以及合同、协议、单证，无不反映出商务英语的特点。从事国际商务活动的人员在进行商务交际时，不管是商务谈判，还是函电往来，如果只熟悉国际贸易知识，不一定能使商务交际顺利进行。如果能掌握和运用一些语用策略，即语言的表达手段和技巧，就能使商务活动更加顺利地进行，从而达到预期的目的。

The Application of Pragmatic Politeness Principles in Business English

English language is widely used in the world and it is a universal language.It is the communication means in international academic exchange,trade negotiation and people's friendly visit,etc.Owing to the rapid development in international trade,business English is revealing its own characteristics,which are involved in various international correspondence,business negotiations,contracts,agreements and documents.If a businessman is only familiar with the knowledge in international trade,he might not be able to get along well with transaction,neither in business negotiation nor in correspondence.If he knows and utilizes some pragmatic strategies,that is,the English expressive methods and skills,the business activities will proceed smoothly and lead to what is expected.