消费者对农产品质量安全管理体系的评价分析——基于山东省安丘市的问卷调查

农产品质量安全问题已经成为人们关注的热点。通过对山东省安丘市消费者进行问卷调查,分析了消费者对农产品质量安全管理体系的认知和评价。对问卷结果进行了Probit回归分析,结果表明,消费者的个人特征、农产品质量信息以及对无公害农产品的购买选择对消费者的评价结果有显著影响,这些评价结果反映了农产品质量安全管理体系目前运行的现状及存在的问题。基于调查与实证分析,本文提出了相应的政策建议。

Consumers’ Evaluation of Agricultural Products’ Safety and Quality Manga ement：Based on Survey in Anqiu County,Shandong Province

Quality and safety of agricultural products has become the focus of attention .This paper analyzes the consumers ’ cognition and evaluation of the quality and safety management system of agricultural products through a questionnaire survey of consumers in Anqiu County ,Shandong Province .The results show that person-al characteristics ,information of quality of agriculture products ,and choice of pollution-free agricultural prod-ucts have significant influence when customers are evaluating the quality management system .These evaluations reflect the faults in current quality management system .Based on the empirical analysis ,some suggestions are proposed.