赣南脐橙销售商机会主义行为博弈分析

从关于机会主义的研究出发,以赣南脐橙为例,运用博弈模型分析销售商机会主义行为形成原因。通过销售商与监管部门、销售商与消费者之间的博弈分析,得出销售商是否采取机会主义行为主要取决于获得的收益大小,因此强化政府的监管是解决由此导致的市场失灵问题的重要途径。最后还提出了相应的对策建议。

Game Analysis of Opportunist Behaviors in Gannan Navel Orange Sellers

Taking vendors of Gannan navel oranges as an example, the article studied reasons behind their opportunist behaviors with the help of game theory. It made a game analysis of the behaviors between distribu- tors and regulators and those between distributors and consumers and concluded that whether sellers take op- portunist behaviors or not depends on the size of the gains, and that it is vital to strengthen government supervi- sion in order to resolve the problem of market failure caused by the opportunist behaviors. Finally, some corre- sponding countermeasures were proposed.