| 旅游企业竞争力研究进展 |
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| 引用本文： | 张广海,梁琴.旅游企业竞争力研究进展[J].中国海洋大学学报(社会科学版),2011(3):45-49. |
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| 作者姓名： | 张广海 梁琴 |
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| 作者单位： | 中国海洋大学管理学院,山东,青岛,266100 |
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| 基金项目： | 山东省社会科学规划研究基金，山东省软科学研究计划基金 |
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| 摘 要： | 在旅游市场竞争日趋激烈的背景下,旅游企业竞争力日益受到旅游企业界、各地政府、相关学者的广泛关注和研究。在梳理国内外企业竞争力理论研究的基础上,按照整体旅游企业及旅行社、旅游饭店、旅游景区（点）等不同旅游企业类型,分别在竞争力要素分析、量化评价和提升策略等方面,对国内旅游企业竞争力研究成果进行比较系统的回顾,指出了旅游企业竞争力研究在内容、方法、指标体系、时序过程等方面的不足,进而对旅游企业竞争力研究进行展望。
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| 关 键 词： | 旅游企业 竞争力 量化评价 |
On Competitiveness of Tourism Enterprises |
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| Zhang Guanghai,Liang Qin.On Competitiveness of Tourism Enterprises[J].Journal of Ocean University of China,2011(3):45-49. |
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| Authors: | Zhang Guanghai Liang Qin |
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| Institution: | Zhang Guanghai,Liang Qin(College of Management,Ocean University of China,Qingdao 266100,China) |
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| Abstract: | As competition becomes increasingly fierce in world tourism market,more and more attention has been paid to competitiveness of tourism enterprises by tourism businesses,local governments and related scholars.Based on the theoretical researches both at home and abroad,this paper gives a systematic review of the research results on competitiveness of tourism enterprises from several aspects,which are related to competitive factors,quantitative evaluation,promotion strategies and so on.The paper also analyzes ... |
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| Keywords: | tourism enterprises competitiveness quantitative evaluation |
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