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求导向型农技推广机制研究文献综述
引用本文:焦源,赵玉姝,高强.求导向型农技推广机制研究文献综述[J].中国海洋大学学报(社会科学版),2014(1):62-66.
作者姓名:焦源  赵玉姝  高强
作者单位:中国海洋大学管理学院,山东青岛266100
基金项目:基金项目:国家自然科学基金资助项目“农户分化背景下需求导向型农技推广机制研究”(71273248)
摘    要:随着农业科技发展环境的改善和发展,创新性农业技术推广模式不断涌现,通过推广机制创新为不同农业经营主体提供适用性强、匹配度高的农技服务对提升农业技术利用率具有重要的作用。本文从农户分化与兼业行为、农技的供需契合、农户对技术采纳行为及影响因素、参与式农技推广模式、需求导向型农技推广产生背景及理论内涵等五个方面回顾分析了国内外有关需求导向型农技推广研究的进展情况,表明与传统农技推广研究相比,需求导向型农技推广在研究内容、方法和范围方面存在滞后性。

关 键 词:需求导向  农业技术推广  机制创新  农户分化

A Survey of Demand-Oriented Agricultural Extension Mechanism
Jiao Yuan,Zhao Yushu,Gao Qiang.A Survey of Demand-Oriented Agricultural Extension Mechanism[J].Journal of Ocean University of China,2014(1):62-66.
Authors:Jiao Yuan  Zhao Yushu  Gao Qiang
Institution:(College of Management, Ocean University of China, Qingdao 266100, China)
Abstract:With the agro-technical development and improvement, many innovative agricultural extension patterns emerged, which play an important role in providing high-quality technology service for different agro-businesses. This paper reviews domestic and foreign research on demand-oriented agricultural extension from five aspects: rural-household differentiation and concurrent business behaviors, supply-demand situation of agriculture technology, farmers" willingness and influencing factors on technology, participating popularization model in agricultural technology and the background of demand-oriented agricultural extension, and discovers that comparing with the traditional extension pattern, the demand-oriented agricultural extension has lagged behind in terms of contents, range and methods.
Keywords:demand-oriented  demand-oriented agricultural extension mechanism  innovation  literature survey
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