数字经济推动零售经济转型升级的机制分析

基于全国30个 省份的面板数据，利用空间计量模型对数字经济与零售业水平的空间关系进行了实证分析，检验了两者的空间自相关性以及数字经济对零售业发展的空间溢出效应，主要得到以下结论:数字经济对传统零售业发展存在着显著的线性抑制作用与负向的空间溢出性，两者均呈现出明显的空间集聚效应。零售业的发展具有明显的正向空间外溢性，并且邻近地区社会环境的改善对本地零售业发展具有显著促进作用。因此，要进一步加强区域经济的交流合作，完善数字化发展的基础设施建设，适度推进数字经济的普及，促进数字经济与零售业的协调发展。

The Mechanism Analysis of the Transformation and Upgrading of Retail Economy Driven by Digital Economy

Based on the panel data of 30 provinces across the country, this article uses spatial econometric model to the digital economy and the level of retail space relations. It has carried on the empirical analysis, examining the space between autocorrelation and the digital economy of the two spillover effects for the development of the retail space So, it has the following conclusion: the digital economy has effect on traditional retail development which is a significant linear space overflow sexual inhibition and the negative spatial agglomeration obviously. The development of retail industry has obvious positive spatial spillover, and the improvement of social environment in adjacent areas has a significant promoting effect on the development of local retail industry. Therefore, it is necessary to further strengthen regional economic exchanges and cooperation, improve the infrastructure construction of digital development, moderately promote the popularization of digital economy, and promote the coordinated development of digital economy and retail industry.