自媒体语境下高校社会主义意识形态主导策略

研究和探讨自媒体语境下的高校社会主义意识形态话语权主导策略，对于引导自媒体健康发展、牢牢把握高校社会主义意识形态话语权至关重要。高校要担当起立德树人的重任，必须加强社会主义意识形态主导力，践行意识形态安全的责任担当；通过健全社会主义意识形态工作队伍，提升意识形态教育的号召力；通过加强新媒体语境传播的研究管控，把握意识形态阵地的主导权；通过丰富社会主义意识形态话语表达，增强意识形态教育的亲和力；坚持科学引导体现包容尊重，提升中国特色社会主义文化自信。

The Dominant Strategy of Socialist Ideology in Colleges and Universities in the Context of We-Media

In the context of We-media, studying and discussing the dominant strategy of socialist ideology discourse power is very important for guiding the healthy development of the media and firmly grasping the socialist ideology discourse power. In order to assume the heavy responsibility of strengthening moral education and cultivating people, colleges and universities must strengthen the control of socialist ideology and fulfill the responsibility of ideological security. They should improve the appeal of ideological education by perfecting the socialist ideology work force. By strengthening new media language control and control of environmental communication, colleges and universities grasp the dominance of ideological positions, and enrich the affinity of ideological education by enriching the expression of socialist ideological discourse. They adhere to scientific guidance to embody inclusive respect and enhance the confidence of socialist culture with Chinese characteristics.