我国中小物流企业竞争力现状及核心竞争力培育

面对国际化的市场竞争及变化多端的外部环境,从中小物流企业可持续发展的需要出发,总结了物流企业核心竞争力的内涵和本质特征。通过对当前我国中小物流企业竞争力现状的分析,指出其竞争力较弱主要表现在服务功能单一、物流人才匮乏、运行成本偏大、信息化程度偏低、品牌意识淡薄、研发投入不足等方面;在探索培育中小物流企业核心竞争力的具体途径中,提出其应参与物流供应链建设、重视物流人才培养、错位发展建立比较优势、充分运用网络信息技术、增强企业品牌意识、实施企业创新战略等建议,旨在提升物流企业可持续发展能力。

Current Situation and Cultivation of Core Competitive Power in Chinese Medium and Small- sized logistics Enterprises

Facing the global market competition and the changeful external environment, this paper shows the essential features of the core competitive power of medium and small - sized logistics enterprises based on the need of their sustainable development. Through analyzing the current situation of competitive power in Chinese medium and small - sized logistics enterprises, it points out that the single function, lack of logistics talents, high operation cost, low level of information technology, poor brand aware- ness and under investment in R＆D are the main factors which lead to their relative weak competitive power. Suggestions for cultivating their core competitive power are also given. In order to promote sustainable development, Chinese medium and small - sized logistics enterprises should make great efforts to build logistics supply chain, cultivate logistics talents, establish comparative advantages through cross development, make full use of Internet information technology, enhance brand awareness and implementing innovation strategies.