| 媒介传播中的“效果断裂”现象研究 |
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| 引用本文： | 徐翔.媒介传播中的“效果断裂”现象研究[J].大连理工大学学报(社会科学版),2012,33(4):80-84. |
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| 作者姓名： | 徐翔 |
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| 作者单位： | 北京市社会科学院文化研究所,北京,100101 |
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| 基金项目： | 北京市优秀人才培养基金项目:“网络传播与城市文化研究”(2011D002035000002) |
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| 摘 要： | 媒介的效果不仅仅是媒介与受众、媒介与效果之间关系问题,也是媒介的效果与效果之间关系的问题.从媒介—效果间性向效果—效果间性(inter-effectuality)的转换视角,要求加强对媒介传播中“效果断裂”的重视和系统研究.传播的效果断裂具有表层效果模式、潜在效果模式等典型的运作表现形态,与媒介的潜功能、受众主体非一致性具有重要的机制关联,具有构筑维持文化稳定的“文化安全阀”、缓冲文化传播的强效果、生成和维系“隐性意见”等社会文化功能.
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| 关 键 词： | 媒介传播 效果断裂 安全阀 隐性意见 潜功能 |
Research on “Effect Rupture” in Media Communication |
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| XU Xiang.Research on “Effect Rupture” in Media Communication[J].Journal of Dalian University of Technology(Social Sciences),2012,33(4):80-84. |
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| Authors: | XU Xiang |
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| Institution: | XU Xiang(Culture Research Institute,Beijing Academy of Social Sciences,Beijing 100101,China) |
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| Abstract: | The effect of media is not the problem of relationship between media and audience,media and effect,but also between effect and effect.On the perspective from media-effect to inter-effectuality,it calls for more attention to and systemic research on "effect rupture" in media communication.The effect rupture represents modals of surface effect,latent effect and varied effect.It is concerned with latent function of media and subject inconsistency.Furthermore,it has certain social and cultural function,such as building cultural safety valve,buffering powerful effect of communication,and engendering recessive opinion. |
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| Keywords: | media communication effect rupture safety valve recessive opinion latent function |
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