城市品牌研究的知识图谱分析

运用知识图谱这种可视化的文献分析工具,对城市品牌研究文献进行分析。研究表明:(1)2007~2011年,城市品牌研究文献数量迅速增加,城市品牌研究开始成为热点。(2)从关键词共现分析看,城市品牌研究主要建立在讨论城市品牌建构路径和城市品牌建设具体方法上。(3)从文献共被引关系看,城市品牌研究可以分为品牌本身的讨论、宜居城市的生活环境以及市民的身体健康与城市品牌的关系、城市品牌与城市营销之间的关系三个阶段。进而指出,城市品牌研究的重点方向应该是对城市品牌的影响因素及形成过程、城市品牌评价系统的研究。

The Mapping Knowledge Domain of Research on City Brand

Using the mapping knowledge domain as a visual literature analysis tool ,this paper analyzes the liter-ature of research on city brand .The results indicates that between 2007~2011 ,the number of published papers concerning city brand has increased rapidly and the research related to city brand has become a hot issue ;that based on the keyword co-occurrence research ,the study of city brand has focused on construction paths and specific methods ,and based on the relationship analysis of document co-citation ,the study can be divided into three phases：（1） the discussion about city brand itself .（2） the research on relationship among environment of a livable city ,public health ,and city brand .（3） the research on relationship between city marketing and city brand .T he paper further indicates that the key research orientation should focus on the influential factors ,the formation process of city brand ,the evaluation mechanism ,and especially the evaluation index system based on combination of theory and practice .